Use case
More accurate conversion tracking
Send conversion events from your server instead of the browser. You capture more of what actually happens, so your reporting and ad optimization work from better data.
Fewer lost conversions
Server-side events aren't dropped by browser limits the way client-side pixels are.
Better attribution
Cleaner, more complete event data means Google Ads and GA4 optimize against the real picture.
One container, many destinations
Your GTM server forwards to Google Ads, GA4, and other destinations from a single place.
First-party context
Events flow through your own domain, which improves match rates and durability.
Ready to deploy your GTM server?
Free tier available. No credit card required. Setup in under 5 minutes.